среда, 14 марта 2012 г.

Putting faith in marketing Catholic schools launch ad blitz

Chicago's Catholic school system today will unveil the first ofnearly 200 billboards touting a new, professionally developed sloganas part of its biggest advertising blitz ever.

"Catholic Schools-Have Faith in Education" is the catch phrase ofa four-year campaign intended to reverse 17 years of decliningenrollment in the nation's largest private school system.

Even former Detroit Pistons star Isiah Thomas, a graduate of St.Joseph High School in Westchester, has joined the campaign in adsdeclaring: "A Catholic education played a major role in making mydreams come true."

Catholic high school graduates Donzell and Alisa Starks, owners ofthe nation's only …

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