Research and Markets Adds Report: Mobile Shopper Marketing: Essential Insight into the Role of Mobile Marketing and m-commerce in Food & Grocery.

Research and Markets announced the addition of the "Mobile Shopper Marketing: Essential Insight into the Role of Mobile Marketing and m-commerce in Food & Grocery" report to its offerings.

In a release, Research and Markets noted that report highlights include:

While shopper marketing traditionally focuses on marketing in the retail environment, opportunities are not necessarily constrained to the store. Consumers often enter into the shopper mind-set before they enter the supermarket, and increasingly decide what to buy when at home or on-the-go.

Mobile phones can help facilitate a greater number of touch points with the consumer in shopper mode, extending beyond the store environment. Mobile shopper marketing enables marketers to connect directly with the consumer as a shopper before, during and after their visit to the store.

With the recent explosion in smartphones and other internet connected mobile devices, brands, manufacturers and retailers are now seeking to exploit the opportunities mobile marketing and m-commerce offer for food and grocery. This report offers the most up to date and authoritative analysis of mobile shopper marketing, presenting detailed insight into shoppers awareness, usage and appeal of different mobile marketing and m-commerce initiatives, their views on barriers to adoption and broader analysis of key trends and opportunities in the market.

You need this report to:

-Learn about mobile shopper marketing and the use of smartphones in targeting food, drink & grocery shoppers along their path to purchase.

-Analyse underlying drivers of growth including changes in smartphone penetration, launch of new initiatives and changing shopper attitudes towards the use of mobile technology.

-Determine awareness, usage and appeal of different mobile shopper marketing initiatives among food, drink and grocery shoppers; and identify where opportunities for growth lie for your business.

-Gain a deep understanding of the shopper perspective of mobile shopper marketing initiatives including: mobile coupons and offers, loyalty point schemes, mobile shopping lists and baskets and enhanced product information.

-Uncover the shopper perspective on key issues surrounding adoption of mobile shopper marketing initiatives including; the contrast between push and pull marketing, use of location based targeting, disclosure of personal information and shopping habits, usage and accessibility of technology.

-Identify shopper attitudes towards barriers to adoption, different forms of incentive and the extent to which they might drive increased usage among shoppers.

-Consider the contrasting roles of different stakeholders in delivering mobile shopper marketing initiatives, ranging from retailers and manufacturers to social media networks, smartphone application developers and third party aggregators.

Key Topics Covered:

-Key findings and executive summary

-An introduction to mobile shopper marketing

-What does mobile shopper marketing look like in food and grocery?

-Examples of mobile shopper marketing in food and grocery

-What are the emerging technologies shaping mobile shopper marketing?

-The macro environment: drivers and trends in mobile shopper marketing

-What is the outlook and forecast for mobile shopper marketing?

-The shopper perspective on mobile shopper marketing initiatives at a glance

-The shopper perspective on mobile shopper marketing initiatives in detail

-An introduction to mobile coupons and offers

-The shopper perspective on mobile coupons and offers

-An introduction to mobile loyalty point schemes

-The shopper perspective on mobile loyalty point schemes

-An introduction to mobile shopping lists and baskets

-The shopper perspective on mobile shopping lists and baskets

-An introduction to the use of mobile devices for delivering enhanced product information

-The shopper perspective on mobile product information

-An introduction to the use of mobile devices for enhancing the shoppers experience

Report information:

http://www.researchandmarkets.com/research/73e498/mobile_shopper_mar

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